Asurion was a smallish company when I started (approximately 500-800 people). During my tenure with the company, Asurion increased its customer base, as well as, bought its main competitor--both of which demanded not only increased employees, but more advertising and bigger/better events and designs. So, we did a rebranding project to create a more business to consumer feel while at the same time maintaining a professional and polished look. The first major piece to undergo transformation was the box that wireless devices and phones were shipped in (mentioned below). The next was our presence at tradeshows. The following was the redesign of the tradeshow booth. I, also, devised the now trademarked tagline of "Superior Product. Outstanding Performance." seen on this booth layout.
(Click to enlarge the image.)