Instruction Card

This was a very large project that could possibly affect most departments in the company. I was the marketing department representative responsible for the redesign of the Asurion box and its contents. The contents would be key information going to the end customer--one critical point was to get enough information to the customer without confusing them. I wrote the text for the piece/s going into the box and made sure to clear the information through engineering, fulfillment, customer service, account executives, etc. to ensure that the instructions were precise, and the information hit important points that concerned a majority of customers (according to information derived by customer service studies and focus groups). Before this project, the customer received 6-8 pieces of paper inside their box. With the redesign, I narrowed the quantity of paper pieces by combining most of the information into one communication tool.

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