Happy Tales Calendar

Happy Tales Humane is an organization in Franklin with the mission to help place homeless animals. One of the project goals for Happy Tales was an annual calendar to raise money for building a new shelter. Using pictures that people submitted to a photo contest, I created the "Doggone Purrrfect" Calendar as titled by Happy Tales. The largest photos featured on each page were those that raised the most money during the photo contest. This project involved scanning over 100 photos and doing the Photoshop work for each, developing the design concept, researching animal fun facts and quotes to include on each page, finding vendors for printing and shrink-wrap, and managing the production process to meet the deadline.

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Verizon Contest Poster

In an effort to increase customer awareness (as well as enrollment), Asurion sponsored many contests to call center representatives of each contracted wireless carrier. These contests were not always as simple as designing a poster. It sometimes included planning a kickoff event, prizes, food, legality of prize give-away, tax implications of prize, actually obtaining the prize, surrounding decor for motivational reminders, etc. All of this was cleared through the wireless carrier beforehand, of course. The design of the posters were based upon whatever the prize was at the end of the contest. Below was for a Tampa Bay Verizon call center in which the winner won tickets to a local pro baseball game.

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Asurion tradeshow booth

Asurion was a smallish company when I started (approximately 500-800 people). During my tenure with the company, Asurion increased its customer base, as well as, bought its main competitor--both of which demanded not only increased employees, but more advertising and bigger/better events and designs. So, we did a rebranding project to create a more business to consumer feel while at the same time maintaining a professional and polished look. The first major piece to undergo transformation was the box that wireless devices and phones were shipped in (mentioned below). The next was our presence at tradeshows. The following was the redesign of the tradeshow booth. I, also, devised the now trademarked tagline of "Superior Product. Outstanding Performance." seen on this booth layout.

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T-Mobile Bill Insert

The account executive wanted to reach T-Mobile customers with a different method than was traditional for Asurion. She was able to obtain permission for an insertion in the T-Mobile monthly billing. I was asked to design something using T-Mobile's brand guide. The following is the card that was used (sans pricing). It was a 2-sided card with the reverse side having more detailed information.

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Wireless Device Brochures

Each wireless company contracted with Asurion was able to utilize our design services to create their brochures if the company chose to (most did). Some companies chose to have the brochures look like their brand, and some did not since they did not explicitly provide the service themselves. Most of the text inside was written for legal terms, thus I did not do much of the writing for these projects. I tried to provide 2 or 3 designs with different creative directions (within their brand if requested) to better appeal to different thoughts and hopefully save time in the long run.

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Instruction Card

This was a very large project that could possibly affect most departments in the company. I was the marketing department representative responsible for the redesign of the Asurion box and its contents. The contents would be key information going to the end customer--one critical point was to get enough information to the customer without confusing them. I wrote the text for the piece/s going into the box and made sure to clear the information through engineering, fulfillment, customer service, account executives, etc. to ensure that the instructions were precise, and the information hit important points that concerned a majority of customers (according to information derived by customer service studies and focus groups). Before this project, the customer received 6-8 pieces of paper inside their box. With the redesign, I narrowed the quantity of paper pieces by combining most of the information into one communication tool.

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